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February 2, 2009

MacGrueber is Pepsuber

Disguised as a Saturday Night Live McGrueber skit, Pepsi ran a series of 3 Pepsi ads during Super Bowl weekend's SNL. The commercials looked exactly like the popular McGrueber skit, so those using DVR [digital video recorder], TIVO, or waiting for SNL to return from commercial breaks would have thought it was the McGrueber skit. Even after Pepsi was mentioned, it was still a question as to whether it was a real Pepsi ad or a spoof of Pepsi's recent ad saturation.

Here are the three Pepsi commercials, which starred the original "MacGyver" star Richard Dean Anderson. My favorite is #3...but they're all really funny:

MacGrueber Pepsi #1

MacGrueber Pepsi #2

MacGrueber Pepsi #3

Pepsi also ran a MacGrueber Pepsi ad during yesterday's Super bowl. Each 30 second spot cost $3 million dollars.

source: variety